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Word: patronage
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Meaning:
Noun:
- A communication that indicates lack of respect by patronizing the recipient; condescension; disdain.
- Customers collectively; clientele; business.
- politics Granting favours or giving contracts or making appointments to office in return for political support.
- The act of providing approval and support; backing; championship.
- The people who ride a form of transportation. Synonym of ridership.
Source: Wiktionary
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Verb:
- transitive To be a regular customer or client of; to patronize; to patronise; to support; to keep going.
- transitive To support by being a patron of.
Source: Wiktionary
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