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Word: prosumer
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Meaning:
Adjective:
- marketing A high-end consumer product more generally.
- marketing A product targeted at serious, enthusiastic consumers, incorporating professional features but often modified for non-professional use.
Source: Wiktionary
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Noun:
- A serious, enthusiastic consumer: not professional (earning money), but of similar interest and skills to a (generally lower level) professional, or aspiring to such. The target market of '''prosumer''' equipment.
- buzzword A person in postindustrial society who combines the economic roles of producer and consumer.
Source: Wiktionary
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