Word: 101s
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...which seem to be one endless round of jingle-jangle whoop-de-do by a babbling brook or out there in Marlboro Country, are among the more mindless on TV.* Now they are engaged in a dreary interior dialogue. In reply to Chesterfield's joshing boast that its 101s are "a silly millimeter longer," Winston Super Kings scoff: "It's not how long you make it." Right, says Pall Mall 100s. What counts is whether you're "longer at both ends." Going everybody one less, Player's cigarettes is currently marketing a new brand in Canada that is "five millimeters...
Last week Liggett & Myers went competitors one better. With two 100-mm. brands, L. & M. Menthol Tails and Golden 100s, already out, L. & M. announced national distribution of Chesterfield 101s. The new cigarette is actually 1 mm., or 39/l,OOOths of an inch -the thickness of a dime-longer than competitors, and appears in a plum-colored pack with a large "101" on the front. To emphasize the difference and to create image, L. & M. will play on the "silly millimeter longer" feature of the cigarette, has earmarked a reported $15 million for advertising...
...707s was picked up by a swarm of highflying jet F-105s armed with "Catling" guns able to fire 6,000 shots a minute, F-100s with rockets and cannons, F-4Cs with the deadly Sidewinder missile, F-104s and Navy F-4Bs with Sidewinders and cannon, and F-101s, F-102s and F-106s with Falcon air-to-air rockets...
...North American skies were far from empty. Aloft were 1,800 NORAD fighter planes, from long-ranging F-101s to speedy new F-106s on some 6,000 intercept sorties. On the radarscopes of distant destroyers and aircraft, of early-warning stations from the Canadian Arctic and Alaska to towers planted deep in Atlantic waters, appeared a multitude of bogey blips. They were caused by about 250 Strategic Air Command B-478, B-528 and refueling tankers, along with Vulcan bombers of Britain's Royal Air Force. Many of these planes were homebound from foreign bases; others had slipped...
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