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...Chicago press conference last week and an nounced that "It is official now. We are going to produce the DC-10." Lewis' happy assurance was based on some of the best news his company had heard in months: United Air Lines had decided to buy 30 DC-10s at a total price of $465 million, and had taken options to buy 30 more of the huge three-engine planes. The order put McDonnell Douglas back into the thick of the fight for the international airbus market which is expected to reach at least 1,000 aircraft worth $15 billion...

Author: /time Magazine | Title: Aviation: Back in the Fight | 5/3/1968 | See Source »

Almost Out. Until last week, McDonnell Douglas was almost out of the running. Last February, the newly merged company got off to a fast start with an order from American Airlines of 50 subsonic DC-10s capable of carrying up to 343 passengers. But after that, competing Lockheed Aircraft got all the business with its L-1011. Lockheed signed up TWA, Eastern, Delta, Northeast, and a British airplane sales company for a total of 172 planes. McDonnell Douglas, which will not break even until it sells around 100 airbuses, grimly admitted that unless other orders came in, the program would...

Author: /time Magazine | Title: Aviation: Back in the Fight | 5/3/1968 | See Source »

...years, E.A.A. has compiled an estimable safety record, survived the turbulence of independence from Britain, built up a jet-age fleet that includes three Super VC-10s and three Comet 4s. Grandly declaring itself "the fastest-growing airline in black Africa," it has more than doubled revenues from 1962 to last year's record $36.4 million. And few airlines can claim anything like its earnings record. For each of the past 14 years, E.A.A. has had a comfortable profit; last year it cleared an estimated...

Author: /time Magazine | Title: Airlines: Flying High Out of Africa | 4/19/1968 | See Source »

...present L-1011 work force of 1,200 will increase to 11,000 by next year. Haughton was equally pleased that with last week's order, Lockheed had outflanked rival McDonnell Douglas, whose DC-10 is a similar air bus. McDonnell two months ago sold 25 DC-10s to American Airlines at $16 million apiece; American also has an option to buy 25 more. Lockheed's response was to slash L-1011 prices from $17 million to $15 million each, and coolly advise prospective customers to buy fast-before the price went back...

Author: /time Magazine | Title: Aviation: The Biggest Order | 4/5/1968 | See Source »

Barring last-minute hitches, American Airlines this week expects to sign a $750 million contract for some 30 to 35 McDonnell Douglas tri-jet DC-10s. Like Lockheed's airbus contender, the Douglas plane was devised to enable the airlines to fly travelers in economy-size flocks. With traffic growing at a steady 14% a year, the carriers consider air buses their best hope of avoiding menacing traffic jams in the skies between major U.S. cities in the '70s. Though primarily developed for hauls of 250 to 1,000 miles, the DC-10 will be capable of flying...

Author: /time Magazine | Title: Aircraft: Catching the Bus | 2/23/1968 | See Source »

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