Word: 12m
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Dates: during 1960-1969
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...cars. The rise was led by its new Kadett model, which is 6 in. shorter than the standard VW but roomier inside, and sells in Germany for $1,269 v. $1,245 for the VW. Ford's best seller is its new Taunus 12M, which is 7 in. longer than the Volkswagen and costlier ($1,370). Its success has lifted Ford's German sales by 23%, to 157,000 cars in 1963's first three quarters...
...Opel Kadett was rated highest among all small cars by Germany's controversial consumer magazine DM, which placed the VW second and called it "old-fashioned," estimating that it offered less comfort, visibility and speed than the Kadett. (The Ford Taunus 12M was rated lower because the testers faulted its road-holding.) Confident Volkswagen says that it could have sold more cars if it had only had enough manpower and plants-a shortage that the company is remedying by building one new plant and expanding two others. With a limited supply of cars, Volkswagen is concentrating mostly on sales...
...Ford of West Germany's Taunus 12M is the Teutonic version of the Cardinal, the small car which Ford originally intended to produce in the U.S. as well. The 12M has a V-4 engine that drives the front wheels. Price: $1,500. > Ford of Britain's Cortina, the conservative British version of the Cardinal, has conventional rear-wheel drive, a top speed of 77 m.p.h., and costs $1,600. >West Germany's Opel Kadett, General Motor's newest European entry, features a roomy interior and trunk, is practically indistinguishable from the R-8 or Giulia...
Most interesting new Ford was introduced not in the U.S. but in West Germany. It is the Taunus 12M, a German version of the mysterious Cardinal which Ford has been developing for two years in strictest secrecy, and once intended to begin making in the U.S. this year. (The plans were canceled last April after Ford decided that the U.S. small-car market was contracting.) The Taunus is 7 in. longer and considerably more commodious than the Volkswagen. It has front-wheel drive and a 50-h.p. V-4 engine that speeds the car to 78 m.p.h. Its price...