Word: 12s
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...project was obviously risky, but it was doomed in the end by his own mistakes and some events he could not control. Sales, buoyed by dealers' hype, were brisk when the car first came to market in the summer of last year. Some 3,000 DMC-12s' were sold in the first six months. But by December, bad weather and the recession's icy grip had cut sales to a fraction of their starting pace...
...Mazda, Porsche and Datsun had competitive cars on the market, and the DMC-12 found itself in a rigorous grille-to-grille battle. De Lorean's sense that he could not fail compounded the problems. His own market research showed that perhaps 12,000 DMC-12s, at most, could be sold in a year. Yet he doubled production to 80 cars a day, the equivalent of 20,000 annually, and ignored the advice of his key executives that this was senseless. Last spring he admitted to FORTUNE magazine: "I guess we got carried away...
Even the old Air America routes in Laos have been partly taken over by Soviet pilots in Antonov-12s. There have been reports that some of the pilots supplement their income by smuggling Laotian gold into Viet Nam. Observed a cynical military attaché: "Without the Russians it would be almost impossible to move around the greater Vietnamese Empire, er, excuse me, the Greater Indochina Co-Prosperity Sphere...
...after the disaster struck. By that time the massive U.S. effort, which began almost immediately, was doing much to mend U.S.-Peruvian relations, and the Russians were anxious to keep the Americans from getting too much credit. Soviet aid began arriving in force aboard AN-22s and smaller AN-12s. The aid included a field hospital complete with doctors, nurses, cooks, bakers and drivers, two eleven-ton helicopters, 100 prefabricated houses, food, clothing and medicine...
...would replenish any supplies that had been sent to the rebels. Moreover, Algiers' Boufarik airbase was aswarm with Russian technicians and aviators, many of whom no doubt were flying the Juba run, since Algerian pilots have not yet had time to check out in the Soviet-built AN-12s...