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...Gamble and Colgate because a new spraying process Lever adopted in the late '20s turned out (in 1937) to be a patent infringement. About the same time, Lever enraged Procter & Gamble by bringing out Spry to compete with Procter & Gamble's long-established Crisco. Smart Lever Bros.—British-founded, now ambiguously owned by British Unilever's Dutch affiliate Lever Bros. & Unilever N.V., through a South African holding company—has always been famed for spotting and invading a good established consumer-goods field where there was room for competition. But the battle of shortening was really only...
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