Word: 1938launching
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...Every good American kid wasfamiliar with the Necco wafer; priests placed thethin pastel discs on the tongues of childrenpracticing communion. Byrd brought the wafers tothe South Pole, and Macmillan took packages ofthem on his trip to the Arctic. Necco'shoneycomb/peanut Bolster Bar preceded the BartSimpson-famed Butterfinger. Upon the 1938launching of the Skybar, "a candy box in a bar,"skywriters and low-flying planes with trailingbanner-advertisements circled most of theNortheast. Necco also erected an enormous Skybarbillboard in Times Square, complete with enoughflashing lights to rival the Coke sign. DuringWorld War II, energy restrictions prevented thelighting of the billboard...
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