Word: 1980s
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Dates: during 1990-1999
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...might have launched a war on the Irish Republican Army, but it was under her government that Britain and Ireland first made joint efforts to make peace in Northern Ireland. Finally, DeDeo presents Thatcher's confrontation with Arthur Scargill's coal unions as economically disruptive--never mind that the 1980s were on the whole a boom-time for the English economy. Thatcher's actions against the overpowerful unions were actually key to the restructuring of Britain that went on during her tenure...
What's going on? Though Coors' profits helped start the conservative Heritage Foundation and still keep right-wing causes afloat, the brewer has bottom-line reasons for behaving more like a commune than a company: its bad reputation with minorities and unions nearly devastated Coors in the early 1980s. A p.r. turnaround was urgently needed. The spending targets for minority vendors, for example, result from a "covenant" the company signed with black and Hispanic groups in 1984 in an effort to make up for a racially charged speech by William Coors, one of the brothers who has worked...
When it comes to sedans, automakers are seeking to reclaim some neglected markets in 1999. Chrysler's 300M, its first true luxury car in a decade, is intended to buff up the company's image. Chrysler pulled out of the luxury field in the late 1980s to concentrate on Jeeps and minivans. But while that strategy proved profitable, it seemed to suggest that Chrysler could not compete when it came to high-quality cars. At the same time, Ford hopes to rev up sales of its once wildly popular Mustang with a retooled model that combines the silhouette...
...even banking reform can ease the pain at this point: "Even if Japan succeeds in revitalizing its banking system, it would take at least three years for the Japanese economy to restore the growth levels of the 1980s," says Baumohl. So when that Hitachi sound system gets cheaper at your local store, it's playing a depression tune...
Once again, the Mob's former desert stopover is on the remake. This joint once prospered as a venue for naughty, even dangerous diversion. Then in the 1980s, Las Vegas tried to go mainstream, transforming itself into a desert Disneyland--the Rat Pack gone to the rug rats. Up went casino hotels with exploding volcanoes, battling galleons and amusement parks. Alas, the folks who showed up with their kids had the audacity to spend time with them instead of gambling away the college funds. The casinos compounded their marketing error by offering cheap rooms and cheaper food...