Word: 1980s
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Dates: during 1990-1999
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...that require little if any capital outlay. It's an ideal way to protect trademarks from infringers. And it's an invaluable marketing method because it can enhance a brand's image and lead it to new markets. Corporate brand licensing has grown from practically zero in the mid-1980s to a $26 billion industry worldwide. But while most of the industry is either located in the U.S. or dominated by American brands, international competition is finally heating up--especially in Europe, according to the Licensing Industry Merchandisers' Association...
...University Lutheran Church on Winthrop Street, which has housed the "UniLu" shelter in its basement since the early 1980s, contributed $800,000 to the renovations, while student volunteers raised $25,000 through solicitations and a recent walk-a-thon, a sum matched by the University...
...folks at Gatorade struck gold in the late 1980s when they invented the "sports drink"--essentially water, flavoring, a dolop of electrolytes and whacky coloring. Soon, nearly every major sport had Gatorade coolers on the sidelines. And then, with Michael Jordan jumping aboard, just about every athlete wanted to be like Mike and sweat orange bullets...
...folks at Gatorade struck gold in the late 1980s when they invented the "sports drink"--essentially water, flavoring, a dolop of electrolytes and whacky coloring. Soon, nearly every major sport had Gatorade coolers on the sidelines. And then, with Michael Jordan jumping aboard, just about every athlete wanted to be like Mike and sweat orange bullets...
...have been the raiment of the elite there for centuries, presented to brides-to-be in wealthy Indian families. And in France, Napoleon is said to have given one to Josephine, who was so enthralled that she bought 400 more. The West didn't fully embrace shahtooshes until the 1980s, when fur went out and designers began dying the shawls in appealing colors. Before long, Park Avenue hostesses were selling them and Donna Karan was confiding to British Vogue that a shahtoosh was her security blanket. (Both she and Brinkley have since renounced shahtooshes...