Word: 1980s
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Nike's soccer standing is impressive because, for the company's first 27 years, it basically ignored the sport. Nike built itself into the world's top sports brand by capitalizing on the 1970s jogging boom and the growing global infatuation with basketball in the 1980s and 1990s, headlined by the most valuable endorser in corporate history, Michael Jordan. Adidas seemed invincible in soccer because the sport put the company on the map. For the 1954 World Cup in Bern, Switzerland, Dassler had designed the first soccer shoe with replaceable cleats, or screw-in studs, at the bottom. An hour...
...Numbers like these concentrate the minds of Labour MPs. Certainly they feel gratitude to Blair for leading them out of the political wilderness into power, and they also share a tribal conviction, seared into their consciousness from 17 years of Tory rule in the 1980s and 90s, that disunity equals death. But now even Blair loyalists are thinking he may be past his expiration date...
...preset acceptance has been a blindness. Liberals like me have ignored the way the steady trickle of new Americans has become a massive repopulation program, primarily from Mexico. During the 1970s, 120,000 Mexicans came to the U.S. every year. During the 1980s, it was about 200,000 a year. During the 1990s, it was 350,000 a year. Today, it's estimated at 485,000-every year. One out of every eight Mexican-born adults is now living...
...mail yesterday that the University is pleased with the jury’s findings. But the biggest winner yesterday was Ariad Pharmaceuticals, a small firm that was exclusively licensed the patent by Harvard, MIT, and the Whitehead Institute for Biomedical Research, the other plaintiffs in the case. In the 1980s, scientists from those institutions discovered a method of treating diseases by regulating the activity of a molecule called NF-kB—a transcription factor involved in protein production. When the discovery was eventually awarded a patent in 2002, Ariad and the three institutions sued Eli Lilly...
...It’s the most absurd thing in the world. They stuck me in a room for 20 minutes and it was like a 1980s computer and there was a white square and for the next 20 minutes I was supposed to click every time it moved and if I don’t score perfect on that, I have an attention problem,” he says. “I don’t think I should have a drug for that...