Word: 1980s
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...drapes in three easy steps. Vultaggio and partner John Ferolito established a semisuccessful beer distributorship before trying to produce their own brands. Their first choices were a little less refined than mandarin-orange-flavored green tea sweetened with honey. They started Midnight Dragon malt liquor in the mid-1980s and, to promote it, printed thousands of posters featuring a scantily clad woman sipping Midnight Dragon through a straw and a vulgar tagline. Midnight Dragon peaked at 3 million cases annually. In the early '90s, Vultaggio's Crazy Horse malt liquor took off, until protests and lawsuits from Native American groups...
Rebates have been a part of the car business since Lee Iacocca proclaimed in the 1980s, "Buy a car, get a check." They're now cropping up in an unlikely place--hybrids. Spooked after unsold Escape hybrid SUVs started piling up this winter, Ford is offering incentives of as much as $1,000 in an effort to goose sales of the $27,515 vehicle. In Los Angeles, where hybrid drivers get access to car-pool lanes, Ford is offering 0% financing on the Escape, the first hybrid made by a U.S. automaker...
...spiked with adrenaline: harnessed and helmeted nature lovers can whiz through the Tsitsikamma's treetops by strapping themselves onto a web of steel cables threaded through the forest canopy. Biologists studying the flora and fauna in the Costa Rican cloud- and rain-forest canopies invented the system in the 1980s. It's an adventure that is eco-friendly - not one nail or bolt is drilled into a tree, as the whole system is held together with tension and leverage forces. The highest point is 30m above the ground, and you can reach speeds of up to 50km/h...
Like just about every ambitious engineering student at China's Tsinghua University in the early 1980s, Li Zheng had his heart set on the high-tech, high-profile electronics field--up until the day he bombed on an electronics exam. But his uncharacteristic classroom stumble led Li to a field that could play an even larger role in China's future: energy production. "I think the choice was a very fortunate one in the end," says Li, who studied thermal engineering and in 2000 became a full professor at Tsinghua--China's M.I.T.--at the remarkably young...
...government advisers. He can bypass the ruling clerics by appealing to the street, framing the right to nuclear energy as a populist cause and the centerpiece of his campaign to restore revolutionary ideals--and solidify his base in the military and revolutionary apparatus. That requires a return to the 1980s atmosphere of siege, rallying Iranians by whipping up animosity toward a common enemy, the West. To a generation forged in the heat of revolution and war, diplomacy is akin to slow surrender. "He's using the nuclear issue," says a Tehran political science professor, "to send a message...