Word: 1980s
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...built a reputation as one of the world's greenest countries. It so jealously guards its environment that 26% of its territory is under national park protection, its eco-tourism sector is a $2 billion-a-year cash cow and its forest cover has actually doubled since the 1980s - thanks to more trees per capita being planted there than anywhere else. "Cutting down a single tree in Costa Rica is cause for scandal," says Pedro Leon, head of the administration's Peace With Nature Initiative. (Read how Costa Rica is turning its environment into a luxury tourist destination...
...factor, say Arias' critics, is that the 69-year-old leader is part of Costa Rica's pre-environmental generation - from a time, before the 1980s, when Costa Rica actually had one of the world's highest deforestation rates. Today's greener Tico cohort came of age after Arias' first presidency in the 1980s, when he won the Nobel Peace Prize for helping to end Central America's bloody civil wars. "Mr. Arias has definitely remained in the past century," says Rodriguez, whose Social Christian Unity Party is a liberal counter to Arias' more conservative National Liberation Party. He argues...
...while keeping its followers in clogs will be vital, broadening Crocs' appeal through a range of different styles is no less important. Take Swatch. The Swiss firm made its name flogging bold, plastic wristwatches in the 1980s. "Like Crocs, Swatch was very faddish, slightly gaudy, plastic and cheap," says Rita Clifton, chairman of global brand consultancy Interbrand in London. When fashions changed, Swatch faced a similar challenge: How could it build on that early success and appeal to a wider market? It now offers a range of metal, plastic and even Tiffany watches. "They've meta-morphed their brand over...
...because lower-paid employees probably could not afford to defer a portion of their paychecks. So companies held on to their pension systems even as they added 401(k)s, which by law they had to make available to all employees. When the market took off in the 1980s, the rank and file clamored to get in. (Read why older workers are happier...
...general in this war is Dunn, 51, a veteran campaign strategist who arrived at the White House in May. She has been a force in Democratic campaigns since the late 1980s and helmed Obama's rapid-response operation during his run. At the White House, she has become a devoted consumer of conservative-media reports and a fierce critic of Fox News, leading the Administration's effort to block officials, including Obama, from appearing on the network. "It's opinion journalism masquerading as news," Dunn says. "They are boosting their audience. But that doesn't mean we are going...