Word: 20s
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Dates: during 1960-1969
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Stories with Guts. Most school boards, even if they wanted McGuffey's Readers, would have supposed them out of print; the Twin Lakes men discovered that American Book Co. began to reprint them in the '20s to the order of Henry Ford, who regarded them as admirable curios -with their antiquated typography and illustrations-to send to his friends. Beula & Co. found the old readers to be just the ticket: McGuffey gives a firm phonetic grounding and follows up with stories that bug a child's eyes out. Kids can read of a Cruel Boy who pulled...
...ritualistic idol of an empty coffee machine in Coffee Break. Rudy Vallee cups his hands, megaphone-fashion, around collegiate Grand Old Ivy to give it just the kiss of the hops from Stein Song days, and the rest is a delectable kiss-off of all that nostalgic '20s razzmatazz. Frank Loesser's score does not entrance, but it does cleverly enhance the book, as in A Secretary Is Not a Toy ("Her pad is to write in, and not spend the night...
...package of blades, and launched a widespread advertising campaign to debeard the U.S. male. So successful was Gillette that his face became a medicine-cabinet fixture and the close shave a daily ritual. With firm patents on its razor and blade, Gillette was unnicked by competition until the '20s, merged with its major rival (Auto Strop) in 1931. But mismanagement and a stock scandal during the '30s sent Gillette's sales tumbling, forcing the company in 1938 to hire Joseph P. Spang Jr. away from meat-packing Swift & Co. to straighten Gillette...
Sail Away (by Noël Coward) is carbon-copy Coward. All it needs is a carbon-copy audience from the dated musical comedies of the '20s and '30s. Sample dialogue: Englishman, in tweeds and monocle: "I've just found a cockroach in my bath." Steward: "I trust it was a British cockroach...
Mencken, a selection by Guy J. Forgue. The great American iconoclast of the '20s plays at two of his favorite roles-music critic and man of letters-in these excellent samplers...