Word: 20s
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Dates: during 2000-2009
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...1980s, General Mills realized that the real Americans eating their yogurt from those slim, tapered cups were women in their 20s and 30s. A low-fat version of the Original followed in 1987. Sales soured in the early 1990s as yogurt struggled to define itself as an everyday snack and dessert, although many consumers saw it more as just a diet food. Eventually, consumer tastes caught up with yogurt's image, and a growing concern for fitness turned yogurt into what Sanger calls "a lifestyle badge...
Kimberlin says his strategy is to target people in their early 20s, who are tech savvy and the biggest users of the high-drain devices Oxyride is most suited to run: digital cameras, MP3 players and handheld games. So the company advertises heavily on youth-magnet media such as MySpace com Yahoo! Instant Messenger and MTV com Panasonic has also become the battery sponsor of Anheuser-Busch theme parks and the Dew Action Sports Tour, a competition featuring skateboarding, BMX biking and freestyle motocross...
...with The Producers. That staging of his 1968 movie was full-throttle farce with generically catchy songs, and it presaged the next generation of smart-silly musical comedies. Among its spawn were Hairspray and Spamalot, shows that put a post-modern twist on the antique shows of the '20s and '30s. Back then, plots were dental-floss clotheslines on which to hang a dozen chipper songs, and the audiences were meant to go out humming and smiling...
...shoot at?' But Animal Crossing is a hit, and Nintendogs has sold 6 million copies. (Incidentally, Miyamoto points out that Animal Crossing wasn't originally designed for girls. "Many female schoolchildren are purchasing and enjoying it," he says, cracking himself up. "Also ladies in their 20s. But the fact of the matter is, this game was developed by middle-aged guys in their 30s and 40s. They just wanted to create something to play themselves...
...transparent as they are in the sciences,” says Dean for the Humanities Maria Tatar. “It takes more time for people in the humanities to do the kind of work that is considered tenurable, whereas in the sciences someone who is in their late 20s has often done his or her greatest work, and it is immediately evident that that person should get tenure,” she says. A strong scholarly record trumps a candidate’s teaching performance, Gordon says. “Somebody could be a terrific scholar...