Word: 20s
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...study of the mature market, they concluded that people 50 and up were "the invisible generation." Says Richard Karp, 59, executive vice president of creative services for Grey: "We discovered that a 'Methuselah Syndrome' governed the lives of people in ads. They went straight from the cute 20s to creaky old characters in their late 70s, most wearing wacky clothes. There were very few people in their 40s, and none in their 50s and 60s." Like Karp, senior executives at other agencies realized that their own age group was being left out of the world portrayed in their...
...friends, in fact, had been hired to dee-jay the party. As a result, for much of the evening, he and most of my other friends were clustered in a section of the room physically detached from the dance floor. My friends, with one exception, are in their early 20s. The exception was the kid brother of two of my friends, a boy still in high school...
Most of the clinic's clients, says Director John H. Willoughby, are "gay men in their 20s," who have been diagnosed with the disease. The clients often request assistance in such areas as consumer law, estate law and housing discrimination...
CEZANNE: THE EARLY YEARS, 1859-1872, National Gallery of Art, Washington. The least-known period of one of the best-known painters: his restless 20s and early 30s, when he disciplined his huge talent. Through April...
...started my business in Florida," he says, "because I thought I'd make a lot of money from old people who were attached to their pets. But they're mostly into cremation and burial. They're afraid of new ideas. Most of my customers are younger, in their 20s, with no kids, from the Midwest...