Word: 20s
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...reading this in print, you grew up on newspapers. Research suggests that our news media preferences have been established by the time we reach the age of 30. You’re also a dying breed—by 2010, only 9 percent of Americans in their 20s will read the paper on a daily basis. Social scientists note that the decline in readership is part of a larger move towards political inattentiveness among younger Americans. Barely a third of the “DotNet” generation (current 15- to 25-year olds) follows the news on a regular...
...morgue doctor and a local lawyer who negotiated a settlement between the Marines and the families under which the military agreed to pay $2,500 compensation apiece for some of the victims--mostly the women and children. Several survivors visited TIME's Baghdad bureau, including a man in his 20s whose four brothers were killed and an orphaned girl who is now the sole caretaker of her 8-year-old brother. The bureau was also pursuing leads that a 12-year-old girl had survived the attack by playing dead. In interviews, Thabet filled in details about what he witnessed...
...1980s, General Mills realized that the real Americans eating their yogurt from those slim, tapered cups were women in their 20s and 30s. A low-fat version of the Original followed in 1987. Sales soured in the early 1990s as yogurt struggled to define itself as an everyday snack and dessert, although many consumers saw it more as just a diet food. Eventually, consumer tastes caught up with yogurt's image, and a growing concern for fitness turned yogurt into what Sanger calls "a lifestyle badge...
Kimberlin says his strategy is to target people in their early 20s, who are tech savvy and the biggest users of the high-drain devices Oxyride is most suited to run: digital cameras, MP3 players and handheld games. So the company advertises heavily on youth-magnet media such as MySpace com Yahoo! Instant Messenger and MTV com Panasonic has also become the battery sponsor of Anheuser-Busch theme parks and the Dew Action Sports Tour, a competition featuring skateboarding, BMX biking and freestyle motocross...
...with The Producers. That staging of his 1968 movie was full-throttle farce with generically catchy songs, and it presaged the next generation of smart-silly musical comedies. Among its spawn were Hairspray and Spamalot, shows that put a post-modern twist on the antique shows of the '20s and '30s. Back then, plots were dental-floss clotheslines on which to hang a dozen chipper songs, and the audiences were meant to go out humming and smiling...