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...refocusing its marketing too. Its television-ad campaigns have been so dynamic that the 1998 series (khaki swing, khaki groove...) is included in the Whitney Museum of American Art's retrospective exhibit of the 20th century. But the company lost its advertising director, Lisa Prisco, and even good advertising can't move mediocre merchandise offered in a less than dynamic setting. Gap is shifting a portion of its $500 million marketing budget away from TV to make bigger in-store statements, using devices such as interior billboards. "We're focusing on dominant market imagery in the store," says Wilson...

Author: /time Magazine | Title: Mend that Gap | 2/14/2000 | See Source »

...firms, which was inked last week after nearly five months of run-and-gun takeover negotiations, easily surpassed last month's AOL-Time Warner deal as the largest ever. And it was also proof, in some minds, that European business had finally arrived--albeit late--in the 20th century, complete with hostile bids, Wall Street sharks and Internet-worthy stock prices...

Author: /time Magazine | Title: A Vodacious Deal | 2/14/2000 | See Source »

...detective work, at least of the sort usually portrayed in fiction, is not really Doctorow's subject. He aims at a much broader and more elusive quarry: the nature of--and the impediments to--religious faith at the end of the technologically advanced and barbarously blood-soaked 20th century...

Author: /time Magazine | Title: Books: Pursuing the Old One | 2/14/2000 | See Source »

...retirement will make the class bittersweet for both professors and students. West said that he and Putnam had been planning this class over a year and a half ago. "It's a historic moment," West said of Putnam's retirement. "He's the last in a line of powerful 20th century thinkers...

Author: By The CRIMSON Staff, | Title: Last Call for Prof. Putnam | 2/9/2000 | See Source »

Many believe the times we live in define us. The last half of the 20th century was defined by the evolution of media politics. From 1960 on, no candidate won a big race without a media consultant who understood creative advertising and how it influences news coverage. BOB SQUIER was the best of the best. He knew it wasn't just the times but how we pass through those times that matters. Bob was a Democrat through and through. He believed in his candidates and in his own ability. His personal confidence, transferred to an unsure candidate, often proved...

Author: /time Magazine | Title: Eulogy: BOB SQUIER | 2/7/2000 | See Source »

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