Word: 2ks
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...York City arts collective mounted a campaign to name the decade the naughties, plugging the moniker on posters and stickers around the city. Attempts to poll our way to consensus failed. One in 6 voters in a 1999 USA Today poll preferred a variant of the aughts to the 2Ks, the Zips and the First Decade, among other options; in a separate survey the same year, 20% of respondents picked the Double O's. Meanwhile, in a poll by the British p.r. firm QBO, the Zeroes prevailed...
...according to the readers of TIME, this decade will be called the Aughts...or the MMs, depending on your level of skepticism. Last year Notebook conducted an online poll to find out what name should be given the next decade. Of the Zips, Two Thousands, Zeros, Ohs, Double Ohs, 2Ks, MMs, Aughts or Singles, readers clearly put the Aughts ahead, until the last week of polling, when the MMs took the lead--so suddenly (and implausibly--the MMs?!) that it aroused suspicions of a Mars candy campaign. Despite hints of vote tampering, several advertising agencies agreed to create...
...2KS Efficient; not as unwieldy Too close to name ("TWO KAYS") as "thousand" of computer...
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