Word: 31st
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Sponsors also, of course, want not only the right audience but the right price. Take an item like Geritol. ABC's Lawrence Welk Show happens to be running 31st in the cumulative Nielsens, but demographic studies show that Welk is No. 1 for viewers who are 50 years and over. CBS's higher-rated Lucy pulls almost as many of the 50-plus folks and delivers a vast extra audience as well-but one that is not a likely market for Geritol. Geritol obviously gets more for its money paying about $3.40 for every 1,000 viewers over...
Monday, November 13 SHIPSTADS & JOHNSON ICE FOLLIES OF 1967 (NBC, 8-9 p.m.). Ed Ames breaks the ice with songs and patter, as the annual skating extravaganza glides into its 31st year...
Jack has not been right very often this year. Going into last week's Greater New Orleans Open, he had not won a tournament in nearly four months; he had missed the cut at the Masters, placed 34th in the Jacksonville Open, 31st in the Pensacola Open, 37th at Houston. His official earnings for the year were only $15,511. "I haven't had a whole lot of confidence," he admitted-but that was before New Orleans. In the first round at Lakewood Country Club, he belted a drive that was measured at 320 yds.; in the second...
...oath, the committee said, he should be "brought to the bar of the House in the custody of the sergeant-at-arms and be there publicly censured by the Speaker in the name of the House."* In addition, Powell would lose his 22 years of seniority, dropping from 31st in standing to 434th among 435 members (one other seat is presently vacant). He would thus have to exchange his large, plush office for one of freshman dimensions and even forfeit his choice parking space in the congressional garage. He would also be required to sever from the office payroll...
...financial experts, ranking world bankers and top-level govern ment officials such as U.S. Treasury Secretary Henry Fowler, unanimously elected Japan's Takeshi Watanabe, 60, president for a five-year term. At the same time, they also agreed to admit Indonesia and Switzerland as the bank's 31st and 32nd members...