Word: 350th
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Dates: during 1980-1989
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Harvard tested its product appeal during its 350th anniversary in 1986, and has looked closely at trademark possibilities in Japan. The take from anniversary merchandise was about $50,000, and for the past three years items led by a Harvard University line of menswear have generated $130,000 annually in royalties in Japan. Harvard would like to license a maximum of 100 U.S. companies to produce merchandise...
Titled "Happy Birthday?" this editorial ran on Sept. 4, 1986, at the height of the 350th celebration...
...perhaps fitting that the biggest event of the decade was the ostentatious party Harvard threw for itself on the occasion of its 350th birthday in 1986. Prince Charles and luminaries of all stripes were on hand for the week-long festivities in September, as were angry protesters, who disrupted a black-tie dinner for big donors to call attention to Harvard's investments in South Africa...
With its fireworks and endless symposia, its big-name politicians and celebrity academics, the 350th was Harvard at its best and worst. Quite simply, it was Harvard at its most Harvard...
Harvard is 350 years old and is throwing itself a party. And, oh what a party. Derek Bok's on Time magazine, John Harvard's on his own postage stamp, chrysanthemums are on the steps of Widener, and the special 350th seal is on just about everything else...