Word: 35s
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Dates: during 1990-1999
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Rubin and his record label are working hard to market their new star and to convince the 18-to-35s how cool Cash really is. (This is not a new idea: in 1968 a Columbia Records press release panted that Cash had finally "been discovered by the underground.") To heat up interest, the label arranged tiny, invitation-only concerts for the record-industry elite and young celebrities like Johnny Depp. MTV has not been overlooked -- Cash has made a video of Delia's Gone in which he stars with model Kate Moss, the barely 20- year-old waif goddess. Cash...