Word: 38th
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...second-largest ad agency (first: J. Walter Thompson), returned to advertising as chairman of Manhattan's Geyer Advertising, Inc. Longtime (26 years) topflight Adman Foote, who left McCann-Erickson (TIME, Feb. 18) "to return to the personal practice of advertising," made a "substantial" investment in Geyer, which ranks 38th in ad billing with bookings of $20.5 million. Self-described as "an overgrown account executive and a frustrated copywriter," Foote will get a chance to work both ends of the ad business at Geyer...
...fastest-growing segment of the West German auto industry (world's No. 2, after the U.S.) is the midget-car business. Last week crowds at the opening of the 38th International Automobile Fair in Frankfurt hurried past the halls filled with big, sleek U.S. models, slowed down only slightly in the rooms where a new Porsche hardtop convertible, a new face-lifted Mercedes, Opels, Volkswagens and other German-made regular cars were on display. They finally came to a halt and milled around in the pavilion where midget-auto makers, some of them motorcycle manufacturers, were showing a half...
...Williams smashed his 38th home run tonight as Boston defeated Washington, 2-1, behind the five-hit pitching of Frank Sullivan, who won his 14th decision...
Before him 350 men and women jammed the aisles of the 250-capacity church. The social hall behind them was packed with 150 more, nearly 300 were outside in the basketball court, and another 250 milled about Normandie Avenue and 38th Street. About half of them were Negroes...
...little white Methodist church at Normandie Avenue and 38th Street in Los Angeles is grimed and paint-peeled on the outside, dusty and scuffed within. For years the neighborhood, none too prosperous to begin with, has been sliding downhill: property values dropped, and, taking advantage of low rents, Negro families moved in until they now make up about 60% of the area's population...