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...holograms” of reporter Jessica Yellin and musician will.i.am. The wonky, Star Wars-themed image was a cheap stunt, and it existed only in the camera, not in the studio. But true holograms are commercially viable, as are a host of other emerging optical technologies, such as 3D optical data storage, LED lamps, and virtual retinal display, which is like projecting images directly onto the retina...

Author: By Adam R. Gold | Title: Riding the Wave of the Future | 11/16/2008 | See Source »

...1980s). Record holders receive certificates from Guinness, though not all records are selected for inclusion in the book, which receives some 65,000 record claims every year. Rights to the book, which has evolved from an almanac into a glossy, hard-cover item replete with a holographic cover, 3D images and a gatefold, were acquired in February by the Jim Pattison Group, a conglomerate that also owns "Ripley's Believe...

Author: /time Magazine | Title: Guinness World Records | 11/14/2008 | See Source »

...Still, that leaves a big chunk of audience: pre-teens and their parents. Now that they've had a chance to catch up with Kung Fu Panda and WALL-E, they get two PG-rated, live-action fantasies this weekend: Journey to the Center of the Earth 3D and the Eddie Murphy comedy Meet Dave...

Author: /time Magazine | Title: Journey to the Center of Dave | 7/11/2008 | See Source »

...neither the acting nor the story matters much here; the movie is simply the sum of its 3D effects. In recent years some upscale films, notably Robert Zemeckis' Polar Express and Beowulf, have been available in 3D. Yet for a viewer to put on those glasses, still as cumbersome a visual appliance as they were in the '50s, is to surrender to cheesiness. (I tell moviemakers who want to work in the format: get back to me when you invent 3D without specs...

Author: /time Magazine | Title: Journey to the Center of Dave | 7/11/2008 | See Source »

...Journey, which is emotionally sedate but determined to offer the full 3D experience, finds every excuse to send stuff jumping out at you: yoyos, rocks, dinosaur drool, the works. When Trevor spits water into the sink, you're the sink. The movie falls short only of theme-park 3D attractions, like Walt Disney World's "Honey, I Blew Up the Kids," where you get spritzed at the end. Journey also has a runaway-tram ride that will remind you of the one in Indiana Jones and the Temple of Doom, but which I'd like to think is a tribute...

Author: /time Magazine | Title: Journey to the Center of Dave | 7/11/2008 | See Source »

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