Word: 3m
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Howling Horns. Thousands of manufacturers have pried their way into the beat-the-burglar business. 3M Co., for example, sells a lock containing a small alarm that wails at the touch of a burglar's pick. Pinkerton's is promoting a $449 microwave unit called Minuteman II that rings like a fire siren when anything breaks its circuit. Sears, Roebuck's $99.50 Deluxe Ultrasonic Intruder Alarm blinks on lamps and sets off a shrieking noise if tripped; for a few dollars more a companion attachment outside the house will add a howling horn to the cacophony. Advertisements...
...dissipated too rapidly. The present process is supplied by only two companies, National Cash Register and Minnesota Mining & Manufacturing, and the competition between them has spread from the marketplace to the courts. NCR, which claims that it developed the micro method first, has filed a patent-infringement suit against 3M. Minnesota Mining extracts a product's aromatic oils to duplicate the product's scent. The essences are enclosed in microscopic plastic bubbles, a million to a square inch. The capsules are coated on a paper strip, which is cut to size and affixed to each advertisement. A fingernail...
...3M has developed about 100 aromas, including those of bananas and bourbon, dill pickles and roses, pine trees and orange juice. Officials at 3M and NCR envision a multimillion-dollar market for their process. For example, both companies are already studying the possibilities of attaching micro-fragrance strips to packages and cans of food. If the idea catches on, food shopping could become a nasal adventure...
Avoiding Disaster. The do-it-yourself adhesive labels became so popular that twelve companies, including 3M and Johnson & Johnson, quickly moved in for a share of the new market. Hurwich realized that trying to keep Dymo a one-item company would lead to disaster. As early as 1963, he started to diversify into other fields...
Carl A. Kuhrmeyer, vice president of 3M's duplicating productions division, expects color equipment to eventually capture at least 10% of a fast-growing copying-machine market that already amounts to $1 billion a year. Despite its substantial head start toward that rainbow of riches, 3M has every reason to respect the competition. RCA and Polaroid, which are both newcomers to the duplicating-machine business, are still working on color-copying processes of their own. Then, of course, there is always Xerox, whose color copier, when it comes out, will almost inevitably...