Word: 3x
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Dates: during 2000-2009
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...Schumacher is king. He has claimed six world championships, including the past four for Ferrari. In an example of blatant but stylish cross-marketing, Olympus will introduce in July the official camera of Schumacher's racing team, the Ferrari Digital Model 2004 ($699), a 3.2megapixel digital camera with 3X optical zoom. The innards were conceived mainly by Olympus' brain trust. (Its sleek body is less than 1 in. thick, thanks to a periscope-style zoom lens, and though measuring only 3.7 in. across, it still manages to sport a spacious 2.5-in. LCD screen.) In an automotive homage...
Casio Exilim EX-Z4U At less than 1 in. thick, the Z4 is an engineering marvel: a 4-megapixel camera with a retracting 3x optical-zoom lens and a 2-in. LCD screen. It takes pretty pictures too. exilim.casio.com...
...WHAT YOU WANT TO HEAR] This camera gives you at least 3X optical zoom, and 9X digital zoom on top of that...
MODERATE $600 SONY CYBERSHOT DSC-P5 A 3.3-megapixel camera that delivers great picture resolution in an attractive, compact package with easy-to-navigate menus. If you want to trim your costs, the Sony DSC-P3 model offers all the same features, except the 3X optical zoom, for $100 less. www.sonystyle.com...