Word: 41s
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Among light trucks, Divco-Twin, unknown until three or four years ago, is breaking records with slow, low-powered, boxlike models for milkmen, bakery routes. This year's Divco line includes a refrigerated truck. Willys '41s look like converted passenger models, as do Hudson and Buick. Studebaker pioneered cab-over-engine design in 1937. It sold thousands of trucks to the Allies last winter. Tailing the procession are the buglike, tiny Crosley panel deliveries and pickups. Chief selling point: cent-a-mile operation...
Threatened by difficulty in obtaining dies and tools because of defense needs, automakers pushed through the new models with less retooling than usual. Hence, the most striking thing about the '41s is their similarity to the '40s. Streamlining has been carried to new extremes, approaches "tear-dropping" in some cars. But many car buyers will look twice to make sure they are not at last year's show. Most radiator grilles, hoods, fenders and tops are little changed. Externally, the biggest change is a superabundance of "gingerbread." The new cars glitter with chromium, nickel, even golden bronze...
Chevrolet expects to sell 1,100,000 cars this year, enough to keep it the world's No. 1 car. The '41s have thrown out running boards and the Master 85 series of last year. Prices from $712 to $995 include two-tone exteriors and interiors, vacuum-operated tops for sport models, locks on both front doors...
Pontiac eights will cost only $25 more than sixes this year. Because 1940 Torpedoes clicked so well, all '41s will be Torpedoes. Bigger windshields, improved brake drums, interior safety lights...
Willys, which has had more ups & downs in recent years than any other car, got patriotic, named its '41s "Americar," dropped the once-famed "Overland" name altogether. Four cylinders turn out 63 h.p., wheel base is two inches longer and every car has a gravel shield at the rear end. Prices...