Word: 41s
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Dates: during 1940-1949
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...Every new car loses about 20% of its value simply by moving off the dealer's floor, sheds further fixed portions of its original value as each new model makes it look more out of date. If there are to be no '42s to obsolesce the '41s, the '41s are obviously a better-than-usual investment. The same reasoning adds value to late-model used cars, helps their sales...