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...Amsterdam Theater When it opened in 1903, it was a showplace on New York City's 42nd Street. In the bump and grind of the years after, both the street and the theater saw hard times. By the 1980s, the New Amsterdam was a wreck. Now, after a wizardly revitalization by Hugh Hardy, one sponsored by the Walt Disney Co., it's back in all its rose-bowered, peacocked, multichromed, Art Nouveau glory...

Author: /time Magazine | Title: THE BEST DESIGN OF 1997 | 12/29/1997 | See Source »

Every big Broadway musical these days has the obligatory souvenir stand in the lobby, where happy patrons can buy a Cats T shirt or a Les Miz CD on their way out. But the gaudily restored New Amsterdam Theatre on 42nd Street, where Disney's stage version of The Lion King opened last week, boasts nothing less than an entire store filled with sweatshirts, stuffed animals and other Simba memorabilia. Has there ever been a Broadway show more confident that it will run forever? It has to; how else are the kids going to pass the time before loading...

Author: /time Magazine | Title: THEATER: STAND UP AND ROAR | 11/24/1997 | See Source »

...brash impresario who has come from the Great White North to show the Great White Way how to do it. Unlike traditional Broadway production organizations, Drabinsky's Toronto-based Livent Inc. not only owns theaters (six of them, open or being renovated, in Toronto, Vancouver, Chicago and on 42nd Street in Manhattan) but also seeks to fill them with homegrown shows that Drabinsky initiates from scratch. Livent uses profits from long-running road companies to finance new works, which may run a year or more in cities like Toronto before going to New York. Broadway thus becomes just...

Author: /time Magazine | Title: THEATER: THE DRABINSKY RAG | 6/30/1997 | See Source »

...romance but the potential." What Eisner also came to see, after two years of tough negotiations, was a deal that included low-interest loans from the city and state to cover 75% of the restoration--a good deal for both sides, since Disney's involvement proved to be 42nd Street's turning point, encouraging other corporations to sign...

Author: /time Magazine | Title: MIRACLE ON 42ND ST. | 4/7/1997 | See Source »

...your signpost. Rudolph Giuliani's? Those of the kids who used to watch kung-fu movies in the old New Amsterdam? John Barrymore's? With the mix of live and canned entertainment, shopping, restaurants and tourist attractions, and with the hoped-for blend of high, middle and low brow, 42nd Street's caretakers are aiming to re-create the traditional ambiance and uses of 42nd Street in a late-'90s context. Since 42nd Street's traditional ambiance is chaotic, the city and state are in the odd position of planning something that is supposed to appear unplanned. Conundrum...

Author: /time Magazine | Title: MIRACLE ON 42ND ST. | 4/7/1997 | See Source »

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