Word: 42s
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Dates: during 1940-1949
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...women pants-purchasers are not just the perfect 36s, but 40s, even 42s. Unbelieving manufacturers, who heretofore had made slacks mainly in Garbo and Hepburn sizes, were caught short by unprecedented orders for large sizes...
Studebaker '42s have 1) automatic shifting and elimination of clutch pedal, 2) iron-alloy pistons, 3) bulky, locomotive-like grilles, 4) one-piece curved windshield on some models. Studebaker will take it easy on prices, may not boost them...
...still more eager to buy. Every new car loses about 20% of its value simply by moving off the dealer's floor, sheds further fixed portions of its original value as each new model makes it look more out of date. If there are to be no '42s to obsolesce the '41s, the '41s are obviously a better-than-usual investment. The same reasoning adds value to late-model used cars, helps their sales...