Word: 45th
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Dates: during 1940-1949
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...rapidly. Other manufacturers, led by the makers of such simple consumer items as soap and baking powder, began to learn the lessons of trademarks, contact with the customer, expanding demand. In church one Sunday morning in 1879, Harley T. Procter, of Procter & Gamble, listened to a passage from the 45th psalm (". . . all thy garments smell of myrrh, and aloes, and cassia, out of the ivory palaces, whereby they made thee glad . . .") and coined the label "Ivory Soap." In 1890, Kodak launched one of the first relentlessly successful slogans: "You press the button-we do the rest." As other manufacturers ventured...
Applications for American and Canadian students to study this summer in England will close March 1. The Institute of International Education, 2 West 45th st., New York, will accept applications only from residents of the United States. Canadians will have to wait until a Dominion representative is chosen...
...early darkness of a Christmas-week evening, Manhattan's slushy 45th Street rustled with the shuffling sound and movement of people. Fifth Avenue's traffic brayed and rumbled close by. But the opened window, 16 floors above the din, was just an anonymous rectangle of light-one of thousands held by the city's glowing towers against the black sky. No one in the streets noticed the man who was silhouetted in its frame. No one saw him start his long, tumbling drop to the street...
...Blimps, helicopters, jet planes and big bombers flew over Kill Devil Hill, Kitty Hawk, N.C. to celebrate the 45th anniversary of Wilbur and Orville Wright's first flight. At the same time the original Wright airplane-which was recently brought to the U.S. after 20 years in London's Science Museum-was hung up beside Charles Lindbergh's Spirit of St. Louis in Washington's Smithsonian Institution...
...cubbyhole office in Manhattan last week came news of the biggest deal in theatrical real estate since the purchase of land for the Radio City Music Hall. The deal: Shubert Brothers had bought the plot between Manhattan's 44th and 45th Streets-just west of Times Square-on which sit four of the busiest Broadway theaters (the Shubert, Broadhurst, Booth and Plymouth...