Word: 49s
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Dates: during 2000-2009
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Back in the States, the ratings irony was delicious. CBS, which attracts relatively few 18-to-49s, has long decried advertisers' focus on demographics rather than overall viewers. Unfair! Ageist! Fifty-year-olds buy stuff too! Then CBS merged with MTV's parent, Viacom, and started courting youth (MTV heavily plugged Survivor). Against Survivor, Millionaire drew more viewers. But CBS, which won the 18-to-34 and 18-to-49 viewers dramatically (by 1.5 and 1.4 million, respectively), claimed victory...