Word: 501s
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Dates: during 1990-1999
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Although the precursors got their patented copper rivets in 1873, 501s belong squarely in the 20th century. Worn by everyone from Presidents to rock stars, they can be dressed up or casual, hardworking or sexy. RUNNERS-UP The miniskirt; Coco Chanel's little black dress
...LEVI'S 501S: "PRAGUE" This black-and-white TV spot is as artfully shot as it is wittily scripted. A hip ex-pat putters about the city in a tiny old auto only to emerge in his boxers. Where are his 501 jeans? "In Prague," he declares, "you can trade them...