Word: 53rd
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...Harnoncourt, director of Manhattan's Museum of Modern Art, rounded the corner of Fifth Avenue and 53rd Street shortly after noon one day last week and saw the most horrible sight a museum man can imagine. Smoke was pouring from his museum's shattered glass façade; firemen were scrambling up ladders, axes in hand. In the distance was the wail of more fire engines bucking Manhattan traffic to answer the three alarms signaling the worst museum fire in U.S. history...
MANHATTAN'S ASTOR PLAZA, bogged down for lack of funds, will be rescued bv First National City Bank, third biggest in U.S. Bank will take over lease on Park Avenue site, between 53rd and 54th Streets, where Vincent Astor intended to erect $75 million slab skyscraper (TIME. Oct. 1, 1956). will put up a building...
Last week Air Force Colonel Dixon J. Arnold, commander of the 53rd Troop Carrier Squadron, issued a flat order: plant the pine trees. Two thousand miles from New Zealand, by the next Douglas Globemaster, came 25 pine trees, four to six feet tall. Yielding gracefully, Navy ground crews planted 24 of them the way the Air Force wanted-even though there had never before been a pine tree in all Antarctica. To add insult to this interservice triumph, the airmen posted a sign showing Smokey the Bear pointing at the snow and a 25th tree. Beneath him was the legend...
Into a remodeled brownstone in Manhattan last week swarmed 6.400 people interested in a plain cousin of the fine arts. The converted brownstone, on 53rd Street just off Fifth Avenue and hard by the Museum of Modern Art and the Whitney Museum of American Art, houses the new $400,000 Museum of Contemporary Crafts, the first museum in the U.S. devoted entirely to handicrafts...
...Manhattan the biggest and glossiest project in the family's 150 years in New York real estate. Vincent Astor, 64, fifth-generation chief of the U.S. clan founded by John Jacob Astor, announced that he would build a block-square, 46-story office building at Park Avenue and 53rd Street, thus add to Manhattan's office space another million square feet, the air-conditioned, carpeted equivalent of 17 football fields...