Word: 53rd
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...biggest Latin-American show, at the San Francisco World's Fair, has failed to draw. Even a bang-up Mexican show at Manhattan's Museum of Modern Art (TIME, May 27) has attracted the lowest attendance recorded so far in the Museum's swanky, streamlined 53rd Street building. Main reason for gallerygoers' apathy: most of the contemporary Latin-American art shown has looked like the post cards tourists send home...
...executives write advertising copy, writes all of the institutional copy himself. Sample: the current Heinz campaign, which is based on Maxon's boyhood reminiscences. Last year Adman Maxon drew $98,000 salary. In the personal income-tax figures for the whole U. S., he was 53rd on the list...
...Indianapolis, U. S. Champion Bobby Riggs defeated California's up-&-coming Welby Van Horn, 6-3, 6-1, 6-2, in the final of the 53rd annual Western tennis tournament...
Last week's barrier was the 53rd session of the All-India' Nationalist Congress. The meeting was the most important and potentially the most dangerous to date along the long grind to independence. With Britain busy at war, many leaders were set to demand immediate, violent, decisive action. Mohandas Gandhi has always been convinced that India would eventually get more from Britain by moderation, discussion, compromise, delay. He argues that dominion status after Europe's war would be better than the repression which would surely follow an immediate violent Indian revolt. The Congress was split wide open...
Meanwhile the Museum moved from its five rooms to five floors of a greystone mansion on 53rd Street, in view of the back windows of the Rockefeller home. Membership ($10 a year) shot up by leaps & bounds. The board of trustees became a galaxy of the enlightened rich. Greatest of many gifts were the Bliss collection of modern French paintings, a bequest for which the Museum raised an endowment of more than $600,000 in 1934, and Mrs. Rockefeller's collection in 1935. The Museum acquired an energetic executive director, Thomas Dabney Mabry Jr., an able assistant curator...