Word: 59s
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Dates: during 1950-1959
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...loves to tinker under an open hood. Realizing that S.P. could not battle model-for-model against the Big Three, he put all his mechanical skill into a single car -the compact, chrome-clean, low-priced (from $1,925) Lark. The results: S.P. has produced 126,000 Lark '59s (v. 50,000 Studebakers of all kinds a year ago), lifted first-half sales to $210 million (v. $71 million), earned $12 million (v. a first-half '58 loss of $13 million...
...fastest start ever for Buick. Cadillac also reported much higher sales and orders than a year ago. Pontiac hopes to boost its 5% share of the market by offering the widest wheelbase in the G.M. line and probably in the whole industry. This means Pontiac '59s will be roomier inside, easier to control than the '58s, hold the road better. Pontiac broadened its wheelbase by 5 in. to 64 in. v. Ford's 59 in., Plymouth's 60.9 in., Imperial...
...year because the answers will have a vital effect on the U.S. economy. For the answers, TIME correspondents spoke to more than 100 dealers around the country, interviewed potential buyers and Detroit's automakers, peeked under the wraps for a look at some of the still secret '59s. To find out what they learned, why 1959 looks like a big car year, and to get a pictorial sneak preview of the new models, see BUSINESS, Fast Getaway. DIPLOMATS have negotiated about it, politicians have exploited it, editorialists have pondered it. But what is really happening on Quemoy? TIME...
...cars wheeled into showrooms, the big question was: How well will they sell? If the '59s catch on, they could lead the U.S. economy to its greatest boom. If they flop, recovery might be plodding. Last week, even discounting the usual dealer enthusiasm, the cars looked mighty hot. Government economists, weighing such factors as auto prices, population growth and the age of cars now on the road, predicted 1959-model sales...
Though introduction of most other models was days or weeks away, dealers teased buyers by surreptitiously showing off pictures of the '59s. Most of them have cleaner lines, less chrome. Trusted customers and fleet buyers even were allowed to snatch glimpses of the cars. In Chicago one major Chrysler Corp. dealer looked the other way while visitors tiptoed into the rear showrooms to peek at the new models. Almost all dealers were well ahead of last year in specific orders, figured that the growing recovery in the economy will keep sales improving. Dealers also look for a sales boost...