Word: 59s
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...year because the answers will have a vital effect on the U.S. economy. For the answers, TIME correspondents spoke to more than 100 dealers around the country, interviewed potential buyers and Detroit's automakers, peeked under the wraps for a look at some of the still secret '59s. To find out what they learned, why 1959 looks like a big car year, and to get a pictorial sneak preview of the new models, see BUSINESS, Fast Getaway. DIPLOMATS have negotiated about it, politicians have exploited it, editorialists have pondered it. But what is really happening on Quemoy? TIME...
...cars wheeled into showrooms, the big question was: How well will they sell? If the '59s catch on, they could lead the U.S. economy to its greatest boom. If they flop, recovery might be plodding. Last week, even discounting the usual dealer enthusiasm, the cars looked mighty hot. Government economists, weighing such factors as auto prices, population growth and the age of cars now on the road, predicted 1959-model sales...
...auto prices rolled out last week from Buick. It boosted lowest price models by $63, lopped $491 off its top-price line. But the prices were not strictly comparable to last year's because Buick completely changed all its cars, and some of the '59s will carry 1958 extras as standard equipment, e.g., acrylic lacquer finish that General Motors says retains 75% of its original sheen after a year's exposure...
...years, employing far fewer workers. Ford says that it will roll into full production with 106,000 workers, down from last year's 140,000. While General Motors was mum on its payroll, the United Auto Workers estimated that G.M. will swing into full production of the '59s with 300,000 to 325,000 hourly rated workers v. an average of 392,000 in the last three years. Chrysler will begin with 59,000 v. last year...
...introduction of '59 models. Detroit buzzed that divisions of at least two of the Big Three will stop '58 production in July instead of September, will drive in with the '59 models weeks ahead of schedule. General Motors plans to introduce many of its '59s in mid-Sepiember, one to two months earlier than last year. Chrysler Corp., riding in the red for 1958 (see State of Business), plans to show its 1959s by mid-October, instead of Nov. 1 as last year. Automen figured that if G.M. and Chrysler advanced their introduction dates, Ford would...