Word: 5c
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Dates: during 2000-2009
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...then cranking in variables such as the weather and school schedules - the system could predict the optimal number of cases of Lucozade, in what flavors and sizes, a store in Canterbury should have on hand the Friday before a bank holiday. If the weather forecast suddenly called for temperatures 5C hotter than last year, the delivery truck would automatically show up with more. The company calls the strategy "the store of the community." The principle is as old as shopping: customers differ significantly depending on where they live, what they earn and other factors. But the differences are far subtler...