Word: 727s
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Last and least by a considerable margin is Pacific. The company's profits dived to $150,000 last year from 1965's $700,000, largely because its five Boeing 727s turned out to be uneconomical for Pacific's short routes. Two of the jets were leased to National Airlines. Then, Pacific turned to Humorist Stan Freberg for a promotion campaign that spoofed the perils of flight (said the stewardesses after landing: "We made it! How about that?"). That macabre pitch (TIME, May 12) did not keep Pacific from going deep in the red this year...
...Airlines, during which time he rose from a $50-a-month plane washer and apprentice mechanic to vice president for operations, engineering and maintenance. At Frontier, he has got rid of most of its piston-engine planes in favor of 21 propjet Convair 580s and five Boeing tri-jet 727s. "We are lean and hungry," says Dymond, "but we have a 'go' attitude. That made National Airlines and it is making Frontier...
...about that?"). It also features hot-pink lunch pails which are distributed to passengers and contain such items as a handkerchief-size child's security blanket, which the stewardess demonstrates by rubbing it against her cheek. Freberg plans to paint one of Pacific's Boeing 727s to look like a locomotive, complete with wheels on the fuselage and a cowcatcher on the nose. Inside, passengers will hear choo-choos over the loudspeakers...
...United Air Lines late this year. With a range of 1,300 miles, the 580-m.p.h. 737 can carry up to 101 passengers seated six abreast in its 12-ft. 4-in.-wide cabin. That is every bit as beamy as Boeing's longer 707s, 720s and 727s. A stretched-out version, the 737-200, will accommodate 117 travelers, and also comes as a convertible cargo-passenger plane. Unlike its chief rival, the Douglas DC-9, which has its engines mounted at the rear of the fuselage for a quieter ride, the 737 has its jets slung beneath...
...success under Sir Giles is dramatized all the more by the troubles that are bedeviling its sister airline, BEA. Saddled with an aging fleet and unprofitable domestic routes, BEA received an added setback last year when the government turned down its request to buy $224 million worth of Boeing 727s and 737s. Instead, it has ordered 18 made-in-Britain BAG OneElevens. For the year ending March 31, BEA is expected to show a profit of only...