Word: 75th
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...75TH ANNIVERSARY...
Congratulations on your 75th! The reasons for your success are twofold [75TH ANNIVERSARY ISSUE, March 9]: you consistently corral great writers, and you get away with telling people what to think without making most of them mad--no mean feat in this, the most independent-minded country in the world. I don't like your new, light, jazzy format. But you can't fight success. I'll be reading TIME, no doubt, for years to come. JOEL LAYNE Boise, Idaho...
...Your 75th-anniversary edition was a winner. On long, dark, lonely nights around Phu Cat air base in Quen Yan, South Vietnam, in 1968, my friend--along with my M-16 rifle--was my closest companion. Today if I leave the house without my friend, I feel I have forgotten something. I'm sure you know that friend is TIME. FRED KING East Northport...
That same conclusion came through in another part of Adweek's hot-list methodology: interviews with media buyers and consultants. Page Thompson, U.S. media director of DDB Needham Worldwide and president of Optimum Media, says of TIME: "Here's a magazine that just celebrated its 75th anniversary, and for it to hit this list means something really dramatic is happening. It's livelier, more energetic and more insightful." Michael Lotito, executive director of account services for Ammirati Puris Lintas, specifically praised TIME's coverage of technology--a special interest of managing editor Walter Isaacson, whose previous job was editor...
Then I got on a plane and headed up to New York, where TIME was having its 75th-anniversary dinner...