Word: 7up
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Over the years (the company dates to 1824, when John Cadbury, a Quaker in Birmingham, England, opened a shop selling tea, coffee and chocolate), Cadbury has snapped up some impressive brands, including such names as Dr Pepper, 7Up, A&W, Canada Dry, Sunkist and Snapple, which came as part of its merger with Schweppes in 1969. On the candy side, it was Stitzer's 2003 acquisition of Adams, which included the Halls, Dentyne and Trident brands, that transformed Cadbury into the world's largest confectionery company...
...deals with Coke and Pepsi bottlers, which Goldman Sachs analyst Judy Hong describes as a "potential Achilles' heel." According to Hong, "there is an inherent conflict of interest because Pepper's distribution platforms are also its largest competitors'," and as an example, she cites Pepsi's Sierra Mist displacing 7Up as the No. 2 lemon-lime brand, behind Sprite, in part because Pepsi Bottling stopped distributing 7Up...
Every closed factory has its own kind of unbearable silence. The Yazegi Group's soft-drink plant in Gaza, with its maze of metal tubes and conveyor belts all switched off, has the hush of a futuristic mausoleum. Marketing manager Ammar Yazegi pauses beside empty 7Up bottles stacked in perfect emerald-green cubes up to the rafters and says, "I miss the music of the machines and workers. It's a beautiful noise. This silence drives me crazy...
...abundance of cheap soft drinks provided a little refreshment in this sweltering environment. And the Yazegis were Gaza's kings of fizz. Ammar's grandfather opened the factory in 1954 and gradually acquired the franchises for Pepsi, 7Up and Mirinda (an orange-flavored drink) before passing on the business to his sons and later their sons. In his deserted office building, Ammar Yazegi, 27, serves guests chilled 7Up. "I find that 7Up from a glass bottle is most tasty. Don't you?" he asks. Yazegi, dressed in a black T shirt and matching denim jacket and jeans, looks...
...there didn't seem to be any military use of CO2. "If you hold a match to CO2, the flame is extinguished. You can't make bombs or rockets out of this stuff," says Yazegi. Adding to his frustration, he said, was that Israel initially let in Pepsi and 7Up supplied by Israeli bottlers. "How do I explain this?" asks Yazegi angrily. "Easy. They're trying to kill off Gaza's economy." Eventually, even Israeli-made Pepsi was banned...