Word: 7up
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Dates: during 1970-1979
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...Bottlers sell $1.5 billion worth of diet soft drinks annually. That is 15% of the total U.S. soft-drink market, and has been the fastest growing segment, thanks to heavy advertising and a weight-conscious citizenry. The most popular labels: Tab (made by Coca-Cola), Diet Pepsi, Sugar Free 7Up and Dr Pepper, and Diet Rite Cola. Now producers may be forced to change their recipes, perhaps adding small amounts of sugar-and calories...