Word: 80s
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Dates: during 1980-1989
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Ralph Davidson, chairman of Time Inc., observes that the Time to Read program shows the company's commitment to the communities where its employees live and work. He notes, "This says something about voluntarism in the '80s, that a certain kind of work will get done only if we in the corporate community pitch in and help." He is not the only one who thinks that way. Two months ago, Ronald Reagan lauded Time Inc.'s work with a President's Volunteer Action Award Citation...
...competitors, most notably Boss Film Corp. (started by former ILM Special-Effects Supervisor Richard Edlund), which created the special effects for Ghostbusters and this summer's Poltergeist II. But for its combination of technical resources, expertise and sheer filmmaking pizazz, ILM deserves that highest of compliments in the techno-'80s: state of the art. "They're a wonderful think tank," says Robert Zemeckis, director of Back to the Future. "One of the biggest tragedies in Hollywood is that no one puts money into research and development. ILM is trying to break new ground...
...80s are a pop decade, no question, a reclining era of good tans, big parties, beach reading, girl-group music. The stars are bigger than they have been in a long time, selling more billions of dollars worth of records and movie tickets than ever before. Celebrities are more numerous, but their fame is briefer: the half-life even of putative superstardom can be as short as a year. Fads are announced, exploited and abandoned even before Good Morning America can cover them. Philanthropy has turned into a series of prefab, single-issue Woodstocks (Live Aid, Farm Aid, Hands Across...
...remember that the "in" or "cool" people were those who were laid back. Enthusiasm was gauche. There were few passionate causes and in, direct contrast to the apparent college climate of the 80s, we certainly were not driven. Look...
...people like to dress their kids up and parade them around for presentation," says Esprit President Douglas Tompkins. In fact, a well-dressed child may be the ultimate status symbol. Observes Dal Dearmin, a vice president at the advertising firm of Quinn & Johnson/BBDO: "Kids are the BMWs of the '80s." If upwardly mobile parents see things that way, the market for $400 dresses and gold-plated cribs may keep right on growing...