Word: 80s
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...convince Americans that they would love its signature creamy texture, but it also had to keep its marketing from diving too deeply into the froufrou. Mills positioned Yoplait's brand, with a wink and a nod, around French culture and used marketing techniques equally foreign to the early '80s such as hot-air balloons and vans parked at marathons for tastings. "'Real Americans,' guys like Jack Klugman and Tommy Lasorda, would eat this stuff with a skeptical look and then burst into French extolling its virtues," recalls Sanger. "It got the point across...
...prevailing trend and try to encompass a lot, everything, too much. One film was Summer Palace, from the Chinese director Lou Ye, whose Suzhou River was an international hit six years ago. In Summer Palace he wants to summarize the yearning for emancipation among China's youth in the '80s and '90s. The centerpiece is the Tiananmen Square demonstrations of 1989, the portrayal of which should keep the film suppressed in its home country for quite some time...
...film, and Hao Lei, the young actress who plays Yu Hong, has an urgent eroticism that mesmerizes the audience (or at least this member of it). She made me think both of the young Joan Chen, who was a teen idol before coming to the West in the early '80s, and of the divine, androgynous Leslie Cheung, best known for his role as the female impersonator in Chen Kaige's Farewell to My Concubine. In other words, she's hot and she's cool...
...also seems preoccupied with gaining power over others and amassing wealth. Just the description of founder Josemaría Escrivá's enthusiastic self-flagellation was enough to turn me off. Doris Wrench Eisler St. Albert, Canada I was an Opus Dei member in central America during the '80s. In those chaotic times, I was attracted to the idea of sanctifying daily work and giving my life more transcendental value without sacrificing my dedication to studying medicine. With time, I came to realize that those noble goals got marginalized in the face of the group's ambitions of expansion, influence...
...final photo series cloud (2000) recaptures that view, though what float across the sky are poetic symbols of Aboriginal dispossession: European farm animals and vestiges of Christianity; even the boomerang returns to him as a weapon of racial stereotyping, beautiful but deadly. Riley was a child of the '80s urban-based Aboriginal movement, when art school-educated indigenous Australians like Tracey Moffatt and Gordon Bennett began using the tricks of Postmodernism to critique Australia's colonial past...