Word: 8s
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Dates: during 1990-1999
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Activists have directed much of their fire at Madison Avenue. In late 1991, the communications giant GTE ran an ad featuring a man who was "temporarily insane" because he heard strange voices on his non-GTE system. The New York State Lottery game Crazy 8s last year had an ad showing a "typical" customer bragging that he was "crazy, nuts. I'm out of control." Ads have run recently for "psycho" sunglasses and "Skitzocolor" T shirts...
...that GM's new president, Jack Smith, was looking for last spring to join his team of bureaucracy busters. Rock's daunting assignment was to revive the company's most broken-down division: Oldsmobile. The nameplate, founded in 1897, was once renowned for powerful roadsters equipped with big V-8s like the Rocket 88. But the modern Oldsmobile suffered from an enervating loss of identity and fell disastrously in annual sales from 1 million cars in 1986 to less than 400,000 currently. Olds tried to entice younger buyers with the ad slogan "This is not your father's Oldsmobile...
...more than just symbolic terms, GM's crisis ranks as the most dramatic culture shock in the transition of American industry from the fat years of the postwar era to the lean years of today. During the 1950s, GM's gas-hogging V- 8s and exuberant tail-finned sedans reflected the confidence of a nation newly arrived at superpower status, with seemingly unlimited resources and skyrocketing productivity. "With GM, you were really talking about a bold vision of America," says Harley Shaiken, a professor of work and technology at the University of California at San Diego. Former chairman Charles ("Engine...