Word: 8s
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...last week, shoppers from eight airlines gathered to discuss plans and production schedules for the company's new DC-8 jet liner. In the midst of the discussions, a happy Douglas executive delivered a powerful nine-word sales talk: "Gentlemen, United Air Lines has just purchased 30 DC-8s." The huge, $175 million order was the first by any domestic airline, and its meaning was clear: with orders in hand for 25 planes from Pan American (TIME, Oct. 24) and 30 from United, Douglas was well ahead of rival Boeing Aircraft in the commercial-jet race...
With a splash of purple-worded publicity ("breakfast in London . . . predinner swim at Waikiki"), U.S. commercial aviation last week made its long-awaited move to jet-propelled aircraft. Pan American World Airways signed contracts for 25 Douglas DC-8s and 20 Boeing 707 four-jet airliners. It was the first deal to buy U.S. commercial jets. Total price: $269 million, the biggest in airline history. The deal is certain to be followed by plane purchase orders from other carriers. National Airlines is expected to sign for six DC-8s on which it took a verbal option last August. Other shoppers...
...commercial supremacy in jet transports. The only competitor has been Great Britain. But Britain's jet development has been so set back by the Comet's three crashes that cost 99 lives that even British Overseas Airways Corp. now may be forced to buy 707s or DC-8s to meet its competition across the Atlantic...
...battle G.M. and Ford, Chrysler Corp. has spent $250 million (TIME, Oct. 25). Studebaker-Packard has spent $120 million for new bodies and a new V-8 engine for Packard. Nash and Hudson (now American Motors) have redesigned, installed V-8s in their larger models to get a bigger share of the market than this year's 100,000 or so cars...
...mechanical changes are just as big. Chrysler, which already leads in power with its 235-h.p. V8, will boost it to 260 h.p. or better. De Soto (170 h.p.) and Dodge (150 h.p.) V-8s will also boost their horsepower. Plymouth, which poked along for years with a straight six-cylinder engine, will add a brand-new 150 h.p. V8. All cars will have new suspension systems, wider rear springs for more comfortable riding. Every line will now offer the full range of power equipment-power steering, power brakes, electric window lifts, power seats...