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Stephen Lee, 23, is already sold. He says his Helio's Buddy Beacon came in handy one night when his roommate went out. "I saw that she was at Wendy's, and I just texted her to pick up a couple of 99?? crispy-chicken sandwiches," says the graduate student in Chattanooga, Tenn. "I really use it to show other people that it's cool and they should get one." So far he has convinced his roommate, his girlfriend and his best friend. Well, it's a start...

Author: /time Magazine | Title: A Wireless Street Fight | 2/15/2007 | See Source »

...careful combination of solid value pricing, attractive packaging and a steady stream of new products. Such new health-conscious items as Diet Decaffeinated Green Tea have thus far not cannibalized sales of its reliable iced-tea flavors. Almost all the drinks come in oversize 24-oz. cans, with the 99?? price painted on the front to prevent retail markups, and each flavor gets a distinct look. "Arizona's marketing has been in eye-catching, aesthetically pleasing packaging," says Gary Hemphill, managing director of Beverage Marketing Corp., a research and consulting firm. "To win that shelf battle, your package...

Author: /time Magazine | Title: Mavericks: Raising Arizona | 4/2/2006 | See Source »

...Sweeney. "It's one thing to discuss possibilities, but when we saw the video iPod and iTunes store, the consumer experience was so vibrant, it convinced us that this was the right technology." Within a month, CBS and NBC made plans to offer some of their top shows as 99?? video-on-demand selections through cable company Comcast and satcaster DirecTV, and soon Google, AOL (owned, like TIME, by Time Warner) and others joined the party...

Author: /time Magazine | Title: Brave New TV Land | 3/5/2006 | See Source »

...parent company of the ABC network, cut a deal with iTunes to sell episodes of shows such as Lost and Desperate Housewives for $1.99 apiece. A few weeks later CBS and NBC Universal struck deals to sell shows, hours after their airing, via video on demand (VOD) for 99?? a pop from cable company Comcast and satellite company DirecTV, respectively. (The CBS service debuts in January; NBC's, early next year...

Author: /time Magazine | Title: Television: Wanna Buy a Slice of Sitcom? | 11/21/2005 | See Source »

...road, heavily promoting gut-busting sandwiches like the Enormous Omelet and the Monster Thickburger--names that only hint at the fat and calorie content between their buttered buns. Burger King also upgraded its chicken sandwich, a move McDonald's will make this summer. KFC has added a 99?? chicken sandwich. The situation got so bad that Wendy's had to launch its latest innovation, an entrée-size fruit salad, in February--not exactly when most people are yearning for a slice of cantaloupe--because it knew that McDonald's was launching an apple-and-walnut salad in May. Even...

Author: /time Magazine | Title: Fast-Food Face-Off | 6/6/2005 | See Source »

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