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...covered an etching plate with cheery, squiggly figures, inscribed it: "A Merry Christmas & A Happy New Year to You," sent impressions to his friends. So far as is known, this was the first Christmas card. Today, in the U. S. alone, Christmas cards have become a $30,000,000-a-year industry. Artistically most cards are loathsome, crawling with tinsel, Scottie dogs and bilious greenery, but good U. S. artists have begun to muscle in on the trade...

Author: /time Magazine | Title: Art: Christmas Cards | 11/18/1940 | See Source »

...Procter & Gamble), which spent well over $6,000,000 last year to sell Palmolive soap and 432 other items, abruptly announced that after Jan. 1 Benton & Bowles would handle C-P-P advertising no more. This bombshell was followed by another: B. & B.'s $1,000,000-a-year Continental Baking Co. account also went into other hands. These losses will cut the agency's annual billings about in half...

Author: /time Magazine | Title: ADVERTISING: Accounts Moved | 10/28/1940 | See Source »

Imports. U. S. importers from Japan were less complacent about last week's crisis. Most fearful were silk and hosiery mills. Their $100,000,000-a-year purchases from Japan survived the silk-stocking boycott of 1938 without a qualm. But the possibility of war was something else. For three weeks the mills have been laying in all the silk they could get. Last week they pushed the price (for future delivery) up 22? to $2.82½ a lb. U. S. Silk Importer Paolino Gerli called it "hysteria." He also forecast that by the end of November. U.S. silk...

Author: /time Magazine | Title: FOREIGN TRADE: Japan v. U. S. | 10/21/1940 | See Source »

...years ago Dr. Goldwater wanted to retire, spend more time on his hobbies, writing verse and music. But the Mayor could find no one to fill the bill at $10,000 a year. The commissioner advertised in the papers for a $6,500-a-year deputy, promised him "at least one heartbreak a day . . . and at least one hearty laugh a week." Although some 200 men were bold enough to apply, none was acceptable...

Author: /time Magazine | Title: Medicine: Successor Found | 10/14/1940 | See Source »

...Europe, professional tennis tournaments are outstanding sport events. But not in the U. S. The majority of U. S. tennis pros are teaching pros. For their $15-a-year dues to the Professional Lawn Tennis Association they get little except a chance to be trounced by top-rank exhibition pros in the annual championship tournament. U. S. fans look with lacklustre eye on the national professional tournament because the top-rank exhibition pros, razor-keen after a season of barnstorming, always breeze through to the final-and watching the exhibitionists play a match is like watching the exhibitionists play...

Author: /time Magazine | Title: Sport: Pros at Play | 10/7/1940 | See Source »

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