Word: a16-year-old
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...street teams" of young volunteers (speaking of free) who spread the buzz to other kids in skate parks, high schools and concert parking lots. It's peer-to-peer marketing done with minimal investing and maximum effect. "Everybody wants free stuff," he says with a laugh. "And if a16-year-old has a backpack full of cool gear to hand out, he feels like a king...
According to reports in the Michigan Daily, thestudent newspaper of the University of Michigan, a16-year-old girl in Moscow read the story and toldher father, who told a friend of his, a Michiganalumnus working as a lawyer...
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