Word: a9
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Dates: during 2000-2009
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After months of speculation, the top-secret Amazon.com venture A9.COM unveiled a test version of its new search engine--well, sort of new. Searching the site calls up results from Google while simultaneously finding books on Amazon. Here's what's new: for each site your search uncovers, A9 spits out a list of related ones based on what other people liked. It's similar to what Amazon already does for books--and A9 hopes it will become just as popular. --By Joshua Macht
...Behind a smothering veil of secrecy, he's setting up a new search company in Palo Alto, Calif., called A9.com "All I can tell you is that we're working on some interesting things that we simply cannot talk about at this point," says Bezos. The scuttlebutt is that A9 will be focused on product search, so it will compete less with Google than with Froogle--a relatively small slice of the search market but potentially the richest. Amazon--which is still glowing from its first profitable nonholiday quarter ever--has been working with a shadowy start-up called Groxis...